Consumer authority slaps Rs 10 lakh fine on Rapido for misleading ads, unfair trade practices

The Central Consumer Protection Authority (CCPA) has penalized Rapido with Rs 10 lakh for misleading advertisements promising 'Guaranteed Auto in 5 mins or get Rs 50'. The CCPA's order demands immediate discontinuation of the ads and compensation of Rs 50 to affected consumers. Complaints revealed consumers received only Rs 5 in Rapido coins redeemable for bike rides, not prominently disclosed.