Scotch whisky set to become cheaper: Diageo to cut prices in India as UK trade deal slashes duties

Diageo Plc anticipates reducing Scotch whisky prices in India following the India-UK FTA, potentially benefiting consumers in the world's largest whisky market. The FTA will slash tariffs, leading to price drops, though the actual impact depends on state taxes and company strategies. While the deal may boost demand, concerns remain about red tape, minimum import pricing, and potential price wars.