This Independence -Day, brands go vocal for local

This Independence Day, Indian companies are emphasizing self-reliance and national pride through various campaigns and product launches. Brands like Rasna, SolarSquare, and Pepperfry are showcasing indigenous products and supporting local industries. Tata Tea Premium is highlighting regional art forms, while Myntra is promoting emerging women's ethnic wear brands, reflecting a growing trend of celebrating India's cultural heritage and craftsmanship.